The Roy Rogers Show was an American Western television series that
broadcast one hundred episodes on NBC for six seasons between
December 30, 1951 and June 9, 1957. The show starred Roy Rogers as
a ranch owner, Dale Evans as the proprietress of the Eureka Cafe
in fictional Mineral City, and Pat Brady as Roy’s sidekick and Dale's
cook. Brady's jeep Nellybelle had a mind of her own and often sped
away driverless with Brady in frantic pursuit on foot. Animal stars
were Roy's Palomino horse, Trigger and his German Shepherd wonder
The show was filmed at the Samuel Goldwyn Studio, and originally
sponsored by General Foods (Post Cereals and Jell-O). The show's theme
song, “Happy Trails”, was written by Dale Evans and sung over the end
credits by Rogers and Evans.
The show received an Emmy nomination in 1955 for Best Western or
Adventure Series, but it lost out to the syndicated Stories of the
Century, an anthology series starring and narrated by Jim Davis.
Beginning in 1961, CBS broadcast reruns of The Roy Rogers Show for
three and a half seasons on Saturday mornings. Reruns also aired in
France in 1962. Reruns are currently being aired on RFD-TV, who
purchased the mounted remains of Trigger and Bullet when the Rogers
possessions were sold at Auction and who also
sells T-shirts and plush toys of Trigger and Bullet. Reruns are also
currently broadcast on local Christian television channel in Florida,
"Good Life 45".
Like Rogers’s films, the series featured traditional cowboys and
cowgirls riding horses and carrying six-shooters in a contemporary
setting where they coexisted with automobiles, telephones and electric
lighting. No attempt was made in the scripts to explain or justify this
strange blend of 19th-century characters with 20th-century technology.
Typical episodes followed the stars as they rescued the weak and helpless
from the clutches of dishonest lawmen, claim jumpers, rustlers and
other "bad guys." The show was merchandised for the juvenile market
with comic books, play sets, western costumes and many other items.
Bullet & Trigger on the RFD-TV Float in the 2013 Rose Bowl Parade
Bullet & Buttermilk