The Roy Rogers Show was an American Western television series that broadcast one hundred episodes on NBC for six seasons between December 30, 1951 and June 9, 1957. The show starred Roy Rogers as a ranch owner, Dale Evans as the proprietress of the Eureka Cafe in fictional Mineral City, and Pat Brady as Roy’s sidekick and Dale's cook. Brady's jeep Nellybelle had a mind of her own and often sped away driverless with Brady in frantic pursuit on foot. Animal stars were Roy's Palomino horse, Trigger and his German Shepherd wonder dog, Bullet.

The show was filmed at the Samuel Goldwyn Studio, and originally sponsored by General Foods (Post Cereals and Jell-O). The show's theme song, “Happy Trails”, was written by Dale Evans and sung over the end credits by Rogers and Evans.

The show received an Emmy nomination in 1955 for Best Western or Adventure Series, but it lost out to the syndicated Stories of the Century, an anthology series starring and narrated by Jim Davis.

Beginning in 1961, CBS broadcast reruns of The Roy Rogers Show for three and a half seasons on Saturday mornings. Reruns also aired in France in 1962. Reruns are currently being aired on RFD-TV, who purchased the mounted remains of Trigger and Bullet when the Rogers possessions were sold at Auction and who also sells T-shirts and plush toys of Trigger and Bullet. Reruns are also currently broadcast on local Christian television channel in Florida, "Good Life 45".

Like Rogers’s films, the series featured traditional cowboys and cowgirls riding horses and carrying six-shooters in a contemporary setting where they coexisted with automobiles, telephones and electric lighting. No attempt was made in the scripts to explain or justify this strange blend of 19th-century characters with 20th-century technology. Typical episodes followed the stars as they rescued the weak and helpless from the clutches of dishonest lawmen, claim jumpers, rustlers and other "bad guys." The show was merchandised for the juvenile market with comic books, play sets, western costumes and many other items.


Bullet & Trigger on the RFD-TV Float in the 2013 Rose Bowl Parade


Bullet


Bullet & Buttermilk

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